Media and communication play a major role in influencing conflict transformation and reconciliation in post-conflict situations. Media has the capacity to instigate widespread interest on issues that the public might otherwise be quite ignorant of. Understanding of positive communication ONUR aims to use media to promote the values of National Unity and Reconciliation, while facilitating strategic partnerships, awareness campaigns and outreach activities to facilitate dialogue to build sustained peace in Sri Lanka.
Creation of safe spaces in the form of newspaper supplements, tri-lingual documentaries of community relations, web discussions, promotion of ethnic diversity in all output and programming, case studies on human interest stories, use of new digital media to capture and strengthen voices that may have been hitherto marginalized are methods media programme hope to adopt in support the organizational objectives.